Privacy Policy

Effective Date: January 1, 2026 · Last Updated: April 13, 2026

The owners of the domain www.mike.tv (“we,” “us,” or “our”) operate the website located at https://mike.tv (the “Site”). This Privacy Policy describes how we collect, use, store, share, and protect information obtained from visitors and subscribers. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site.

We are committed to protecting your privacy and handling your data responsibly. This policy is designed to comply with the Virginia Consumer Data Protection Act (VCDPA), the California Consumer Privacy Act (CCPA) as amended by the CPRA, and other applicable United States privacy laws.

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with the Site, including:

  • Email address (required) — collected when you download The Money Mechanics Playbook or subscribe to the Money Mechanics Newsletter
  • First name (optional) — collected during playbook download or newsletter signup to personalize communications
  • Contact form submissions — including your name, email address, company name (optional), and message content when you use our contact form

Information Collected Automatically

When you visit the Site, certain information may be collected automatically through server logs and third-party services, including:

  • Device and browser information — browser type, operating system, device type, screen resolution
  • IP address — used for security, fraud prevention, and approximate geographic location
  • Usage data — pages visited, time spent on pages, referring URL, and click behavior
  • Cookies and similar technologies — used for caching, performance optimization, and basic site functionality (see Section 6 below)

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, health information, or biometric data.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver content you requested — including sending The Money Mechanics Playbook PDF to your email address
  • To send the Money Mechanics Newsletter — periodic emails containing personal finance education, investing insights, and related content updates
  • To respond to inquiries — processing and replying to messages submitted through our contact form
  • To improve the Site — analyzing usage patterns to enhance content, user experience, and site performance
  • To maintain security — protecting the Site against unauthorized access, abuse, or technical issues
  • To comply with legal obligations — responding to lawful requests from government authorities or as required by applicable law

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Third-Party Service Providers

We use the following third-party services to operate the Site. These providers may process your data on our behalf pursuant to their own privacy policies:

  • MailerLite — email marketing platform used to manage newsletter subscriptions, send the Playbook download, and deliver email communications. MailerLite stores your email address and name (if provided). MailerLite Privacy Policy
  • Hostinger — web hosting provider that stores and serves the Site’s data. Server logs may include IP addresses and access timestamps. Hostinger Privacy Policy
  • LiteSpeed Cache — server-level caching technology used to improve Site performance. May set functional cookies for caching purposes.
  • Forminator (WordPress) — form plugin used to process contact form submissions. Data is stored on our WordPress server.

We require that all third-party service providers handle your data in accordance with applicable privacy laws and only for the purposes described in this policy.

4. Email Communications and Consent

When you provide your email address through any form on this Site — including the Playbook download form, the newsletter signup form, or the homepage subscription form — you expressly consent to receive the Money Mechanics Newsletter and related email communications from mike.tv.

You may unsubscribe from email communications at any time by clicking the “Unsubscribe” link included at the bottom of every email, or by contacting us directly. Upon unsubscribing, we will promptly cease sending you marketing emails, though we may retain your email address in our suppression list to ensure we do not contact you again.

5. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal data under the Virginia Consumer Data Protection Act (VCDPA) and other applicable state privacy laws:

  • Right to Know — You may request confirmation of whether we are processing your personal data and access the specific data we hold about you.
  • Right to Correct — You may request that we correct inaccurate personal data.
  • Right to Delete — You may request that we delete the personal data we have collected from you, subject to certain legal exceptions.
  • Right to Data Portability — You may request a copy of your personal data in a readily usable format.
  • Right to Opt Out — You may opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. We do not currently engage in any of these activities.
  • Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at the email address listed in Section 10. We will respond to your request within 45 days. If we need additional time, we will notify you of the extension and the reason. If we decline your request, you have the right to appeal by contacting us, and we will respond to your appeal within 60 days.

6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies for the following purposes:

  • Essential/Functional Cookies — required for the Site to function properly, including form submissions and caching
  • Performance Cookies — used by LiteSpeed Cache to optimize page load times and deliver cached content

We do not use advertising cookies, third-party tracking pixels, or retargeting technologies. We do not serve ads on this Site. You can control cookies through your browser settings. Disabling cookies may affect certain Site functionality.

7. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption (HTTPS) for all data transmitted between your browser and our servers
  • Secure password-protected access to administrative systems
  • Regular software updates and security patches
  • Web application firewall (Wordfence) for threat detection and prevention
  • Limited access to personal data on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

  • Newsletter subscriber data — retained for as long as you remain subscribed. Upon unsubscribing, your email will be moved to a suppression list and your subscriber data will be deleted from active lists within 30 days.
  • Contact form submissions — retained for up to 12 months to ensure adequate response time and reference, then deleted.
  • Server logs — retained for up to 90 days for security and diagnostic purposes.

9. Children’s Privacy

The Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.

10. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a data concern, please contact us:

We aim to respond to all privacy-related inquiries within 45 days of receipt.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

12. Limitation of Liability

To the fullest extent permitted by applicable law, mike.tv and its operators shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or relating to any unauthorized access to, or use or alteration of, your personal information. Our total liability for any claim related to this Privacy Policy shall not exceed the amount you have paid to us, if any, in the twelve (12) months preceding the claim.

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Commonwealth of Virginia, United States, without regard to its conflict of law provisions. Any disputes arising from this policy shall be resolved exclusively in the state or federal courts located in Virginia.